Mitt Romney, who is exploring another run for the White House, was in Ann Arbor, Michigan, Thursday, talking about healthcare. It's an issue that's likely to be among the most difficult he'll face in his bid for the Republican nomination for 2012.
CEOs from the major oil companies were on Capitol Hill Thursday, being grilled by Democratic senators. Members of Senate Finance Committee asked the executives to testify about the tax breaks their companies receive.
Big oil wasn't the only target for lawmakers' anger Thursday. Over on the House side, Republicans on two committees, joined forces to lambaste an Obama administration proposal for more disclosure of political money. White House officials are drafting an executive order that would mandate disclosure from prospective government contractors.
A branding firm came up with the name Swiffer by playing with the words "clean, wipe, and sweep." It's now one of Procter and Gamble's biggest sellers.
The language of advertising and public relations is meant to seduce you into buying or believing something. The first step — coming up with a really cool name.
Mopping Up The Competition
David Placek was on the team that came up with the names Blackberry and Outback for Subaru. Procter & Gamble once hired his company Lexicon to help create a name for an improved mop.
