In a new book coming out next month, business tycoon and sometimes presidential candidate Donald Trump estimates his entire net worth is $7 billion. Trump says a hefty chunk — some $3 billion — alone covers the "brand value" of the Trump name.
It isn't just pop culture gadflies making a buck from that intangible factor known as "brand value" anymore. Journalists, too, are trying to build their own brands.
The frigid air needles exposed flesh and sinks through clothing, but that hasn't kept at least one protester from occupying a park in Fairbanks, Alaska, for more than a month. The temperature has been 30 to 40 degrees below zero in recent weeks.
This time of year, the days are short. It's dim, bleak and other-worldly in the nation's northernmost Occupy protest. While local officials want the protesters' tents taken down, occupiers say the shelter is necessary in such cold weather.
When Meliza Arellano started seventh grade at New York City charter school Democracy Prep four years ago, she was below grade level in both math and reading. She was put in a class that helps students like her get up to speed. Her teacher was Sarah Benko. That was the year Arellano became a serious student.
"I kinda didn't like you at first," Arellano tells Benko. She says Benko would take her outside to tutor her, and that made her mad.
At her old school, Arellano rarely attended class, and she says the teachers never encouraged her to put in the extra work to succeed.
Protestors in Egypt's Tahrir Square have called for another massive demonstration in advance of Monday's parliamentary elections, bringing on fears of renewed violence on election day. As turmoil continues, sexual violence and paranoia are on the rise. NPR's Lourdes Garcia-Navarro reports from Cairo.