Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.
"They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona and Modelo. "Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers." On top of that, Hispanics will make up a large portion of the legal drinking-age population in the future.
The Labor Department announced last week that the U.S. economy grew by just 103,000 jobs in September. A number like that isn't even enough to keep up with population growth. The fact that the report was widely greeted as positive news suggests just how low expectations have sunk this year.
Since January, the U.S. economy has been hit by a series of external shocks that brought a modest recovery nearly to a halt. The slowdown, however, may have been under way even before the shocks took place.
Think Desi Arnaz on I Love Lucy, Freddie Prinze on Chico And The Man, Sofia Vergara on Modern Family. While Spanish has long had a recurring bit role on English-language television, it has slowly but surely become an integral part of the American soundtrack. Here's a look at a few highlights from the past six decades.