In one piece from the edgy campaign, a henpecked husband cowers with cartons of milk in his arms.
The same folks who first asked Americans, "Got Milk?" in ads that have become part of popular culture are out with a new and far edgier pitch.
The question this time, put to stressed-out husbands and boyfriends is, "Are you a man living with PMS?"
The campaign from the California Milk Processor Board is mainly online and can be found at the cheeky URL: EverythingIDoIsWrong.org. The milk promoters' proposition this time around: "Milk can help reduce the symptoms of PMS," so stock up, henpecked males everywhere.
Former President George W. Bush speaks to student from the Youth Exchange and Study program at the White House in 2005. The program began in 2004 and ended for Afghan students this year after half of those enrolled fled to Canada.
The U.S. State Department has funded international student exchanges for decades, looking to form lifelong bonds and increase understanding across borders.
One program brought hundreds of Afghan high school students to small communities in the U.S. beginning in 2004.
But this year, the U.S. has quietly suspended the popular youth exchange. The reason? Fear of a dark future in Afghanistan was prompting too many of the students to bail out of the program and seek asylum elsewhere.
America's South, Midwest and Southwest are suffering through drought and high heat. Those regions have braved a string of days that saw temperatures in the high 90s, with heat indexes commonly reaching above 110 degrees.
But forecasters say much of the eastern U.S. will experience a gradual cool-down in the next few days. "New York and the D.C. area will drop down intothe lower 80s by Friday," the AP said, "while Atlanta drops to the upper 80s Friday and Saturday."
Mike Vuick, owner of McDain's Restaurant and Golf Center in Monroeville, Pa., has taken a stand: Starting Saturday, his restaurant will no longer admit children younger than 6.
"I'm doing this on behalf of all the kind, refined people who have emailed me who have had meals ruined," Vuick told The Wall Street Journal. "I've decided someone in our society had to dig their heels in on this issue."