The White House took what can best be described as a "blitzkrieg" approach to social media for President Obama's State of the Union address.
There were live question-and-answer sessions Tuesday night, Twitter exchanges Wednesday and the president will take questions via YouTube on Thursday.
Of course, the Obama social media operation was a juggernaut during the 2008 campaign. On Facebook and Twitter, in text messages and on YouTube, there was no comparison between Republicans and Democrats.
Jessica Harris speaks with Yvon Chouinard, founder of Patagonia. An avid climber and adventure seeker, Chouinard innovated rock and ice climbing equipment, which he sold through his first company Chouinard Equipment which is now Black Diamond. Harris speaks with Chouinard about his journey from outdoor enthusiast to founder of Patagonia. Harris also speaks with Stephen McDonnell, founder of Applegate Farms.
Call it "disintermediation" or "cultural fragmentation," but American culture is sliced up in so many ways that what's popular with one group can go virtually unnoticed by another. NPR's Fractured Culture series explores how we came to live in "a culture of many cultures."
At this moment, there is one YouTube celebrity with more subscribers than anyone else. It's not Lady Gaga. It's not Justin Bieber, either.