Chipotle is banking on consumers eating up their unconventional advertising in "Farmed and Dangerous."
Credit Chipotle / FarmedAndDangerous.com
The latest salvo in the PR battle between the anti-conventional farming crowd and "Big Ag" doesn’t come on the floor of a state legislature and it doesn’t feature adorable farm families or zombies eating corn.
The House on Wednesday passed a new five-year compromise farm bill. The bill now moves to the Senate for a vote.
The farm bill — the result of a two-year-long legislative saga — remains massive. The bill contains about $500 billion in funding, most of which is pegged to the food stamp program, officially called the Supplemental Nutrition Assistance Program (SNAP).
The meat on your dinner table probably didn't come from a happy little cow that lived a wondrous life out on rolling green hills. It probably also wasn't produced by a robot animal killer hired by an evil cabal of monocle-wearing industrialists.
Truth is, the meat industry is complicated, and it's impossible to understand without a whole lot of context. That's where Maureen Ogle comes in. She's a historian and the author of In Meat We Trust: An Unexpected History of Carnivore America.