8:23am

Fri May 24, 2013
Business

Greeley Unexpected Aims To Upend Your Expectations

A small ag town. Not very safe. An anemic cultural scene. Greeley has a reputation right?

Oh… and that smell. A new image campaign is hoping to change your mind by proving that Greeley isn’t what you expected.

The city of Greeley has launched a new image campaign in hopes of dispelling what some local officials are calling old stereotypes and misperceptions.

Credit Greeley Unexpected Magazine

“Rather than complain about the negative we thought we should tell them about the positives. There’s lots here to brag about,” says Greeley Mayor Tom Norton.

That led to the creation of an advertising campaign and the city’s new slogan “Greeley Unexpected.” It will replace the nearly decade old catch phrase “Greeley: Great. From the Ground Up.”

One of the main components of the image campaign is the Greeley Unexpected website. Currently the site profiles some of the city’s unique residents and business owners, like Distortions Unlimited. Other notables include the city’s educational opportunities, outdoor amenities, and arts and culture offerings.

The funding for $260,000 yearlong campaign comes mostly from the city’s lodging tax paid by those who stay at a local hotel or motel.

There will be a statewide reach for the campaign.

You may notice advertisements over the next five months of ‘Greeley Unexpected’ at Denver International Airport, metro Denver, and along the North Front Range including billboards, bench ads, bus shelters ads and television and radio commercials.

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