<p>In an article for <em>Fast Company</em> magazine, <a href="http://www.fastcompany.com/1779611/priming-whole-foods-derren-brown">Martin Lindstrom writes</a> that Whole Foods places flowers by the store's entrance "to 'prime' us to think of freshness the moment we enter the store."</p>
Credit Justin Sullivan / Getty Images
Martin Lindstrom got into the advertising business early on.
"I started up my own ad agency when I was 12 years old," he tells Guy Raz, host of weekend on All Things Considered. "I was a huge fan of Lego, so I built up my own Legoland in the backyard of my mom and dad's garden."
No one showed up on the first day, but Lindstrom persuaded a local ad agency to sponsor him. On the third day, he had 131 visitors.
The only problem? "Visitor number 130 and visitor 131 were the lawyers from Lego suing me."
Tunisians voted Sunday in their country's first free elections — the culmination of a popular uprising that ousted President Zine El-Abidine Ben Ali and touched off the wave of Arab Spring uprisings. Washington Post reporter Leila Fadel offers her insight from the Tunisian capital, Tunis.
Originally published on Sun October 23, 2011 5:19 pm
<p>Barry Duncan constructs a palindrome in a scene from Michael Rossi's documentary <em><a href="http://masterpalindromist.com/index.html">The Master Palindromist</a>.</em> "I happen to believe that I can change the world with reversibility," Duncan says. </p>
Barry Duncan has an obsession that follows him everywhere he goes. "I see street signs, restaurant menus, objects while I'm walking along, and I'm just reversing them all the time," he tells Guy Raz, host of weekends on All Things Considered.
Duncan is a master palindromist. He creates phrases, sentences, even passages that read the same forward and backward. He's been at it since 1981, when he was working at a bookstore in Philadelphia and stumbled onto a book of wordplay.
<p>Perry Farrell performs with Jane's Addiction. The reunited band's new album is called <em>The Great Escape Artist</em>.</p>
Credit Kyle Dean Reinford / Courtesy of the artist
Jane's Addiction defined the Los Angeles rock scene of the late 1980s, and by the beginning of the next decade, the band had become famous worldwide. But almost as soon as they'd gained the world's attention, Jane's Addiction split up.
Modest reunions have taken place since then. This month, three of the four original members are back with a new album, The Great Escape Artist. Weekends on All Things Considered host Guy Raz, who grew up listening to Jane's Addiction, spoke to the group's leader, Perry Farrell.
GUY RAZ, host: It's WEEKENDS on ALL THINGS CONSIDERED from NPR News. I'm Guy Raz.
(SOUNDBITE OF CLOCK TICKING)
RAZ: All right. We're getting closer to finding the winning story in round seven of Three-Minute Fiction. That's our writing contest where we ask you to create an original short story that can be read in about three minutes.