And let's consider the technology behind movie-making. The Academy of Motion Picture Arts and Sciences has not made its Oscar nominations yet, but it has already announced some awards in the technical category.
DAVID GREENE, BYLINE: And one of the Oscars goes to Cooke Optics Limited. The Academy says the British company gets an award of merit because it helped define the look of motion pictures over the last century. Its innovations over the years have included zoom lenses for movie cameras and lenses that don't require bright light.