Originally published on Mon October 22, 2012 9:34 am
Credit McDonald's China
Here in the U.S., McDonald's food is not usually considered all that healthy. But in China, it is.
That's because Chinese consumers trust American brands more than their own, says Shaun Rein, founder of China Market Research, who studies Chinese consumer behavior. Rein says that in China, McDonald's is seen as providing safe and wholesome food.