Almost as soon as they started rolling off the assembly lines, automobiles became synonymous with freedom. And in the post-World War II boom our relationship with cars intensified.
It was about horsepower, status, being American, and for young people: rebellion. For generations cars inspired countless songs, books and movies. But now there are signs that our car culture is losing some of its shine.
The reigning king in the truck world is the Ford F-150, and it's been that way for a couple of decades. But staying on top is getting harder.
With new, tougher fuel standards looming there is a lot of emphasis on efficiency and innovation. On Wednesday, Ford is announcing its flagship truck is taking a step into the alternative fuel world with a vehicle that can run on natural gas.
When you look at their bottom lines and their advertising you realize that the Detroit Three make cars, but they're really truck companies, especially Ford.
Chris Valasek and Charlie Miller have been hacking into products for a long time. But they don't steal stuff or mess with people; instead, their purpose is to pressure companies into making their products more secure.
This week, they scored big. Their research on hacking cars has captured the attention of millions and has been featured in Forbes and on the Today show.