The lure of the China market is legendary. The dream: Sell something to 1.3 billion people, and you're set.
The reality is totally different.
Ask the MBAs from the University of Pennsylvania's Wharton School who tried to launch Auntie Anne's pretzels in China. The result is a funny, instructive and occasionally harrowing journey that is now the subject of a new book, The China Twist.
Flotsam and Jetsam: of such things are stories made. Writers use objects to give their stories weight, attachment and verisimilitude, like Gary Paulsen's The Hatchet; Jean Shepherd's Red Ryder BB Gun inspired A Christmas Story; and how about Dashiell Hammett's The Maltese Falcon?
In 1963, Betty Friedan called it "the problem that has no name" and then proceeded to name it — and the name stuck. The problem was "The Feminine Mystique," which was also the title of her groundbreaking book, published 50 years ago.
Since its first publication in 1963, millions of people have read The Feminine Mystique. These days, many people read it in college — often in women's studies classes. Even so, when we talked with some young women in downtown Washington, D.C., many knew little or nothing about it.