And our last word in business today is cardboard to classy.
Today, Domino's Pizza is hoping to complete its rebranding as a place that does not sell lousy pizza. The effort started a couple of years ago when the company actually criticized itself in ads like this one.
(SOUNDBITE OF DOMINO'S PIZZA AD)
UNIDENTIFIED WOMAN: Domino's Pizza crust, to me, is like cardboard.
Rupert Murdoch takes over the <em>Daily Mirror</em>, a Sydney tabloid, in May 1960. Sometimes soft-spoken, but invariably hard-driving, Murdoch acquired major papers in every Australian state. He bought TV stations and established the first truly national daily.
Ultimately, all roads lead home for Rupert Murdoch.
"The story of our company is the stuff of legend: from a small newspaper in Adelaide to a global corporation based in New York, with a market capitalization of about $44 billion," he said last October, when he addressed a News Corp. shareholders meeting in Los Angeles.
Australiansview the company's history differently.