So you're minding your own business when all of a sudden, a nuclear bomb goes off, there's a shock wave, fires all around, general destruction and you, having somehow survived, need a drink. What can you do? There is no running water, not where you are. But there is a convenience store. It's been crushed by the shock wave, but there are still bottles of beer, Coke and diet soda intact on the floor.
So you wonder: Can I grab one of those beers and gulp it down? Or is it too radioactive? And what about taste? If I drink it, will it taste OK?
Until recently, if you ordered Japanese beer, there weren't many to choose from. Before the industry was deregulated in the 1990s, four major brewers — Asahi, Suntory, Sapporo and Kirin – controlled the manufacture of Japanese beer.
But the major brands' domination is ebbing, for reasons that have as much to do with Japan's ancient history as with its evolving palates. And now some traditional sake brewers are ditching the tradition and trying their hand at craft beer brewing.