An update now to a story we reported last week, a story about a dramatic change in the lives of whiskey drinkers. Well, some of them at least - the ones who drink Maker's Mark bourbon, because Maker's Mark cut its alcohol content, watered it down from 90-proof to just 84. They said it was because they had to meet bigger demand.
JERRY RODGERS: People just went bananas.
BLOCK: This is Jerry Rodgers, who knows his Maker's.
Rep. Kevin Priola, R-Henderson, had hoped that his beer bill this year would ferment into a balanced approach to allow full-strength craft beer in supermarkets and convenience stores, while expanding the number of liquor licenses allowed.
Good morning. I'm Renée Montagne. The makers of Maker's Mark really missed the mark when they went public with a plan to water down the very popular bourbon. Last week, Maker's Mark announced it was going from 90 proof to 84 proof, to stretch supplies in the face of a steep rise in global demand. Loyal customers did not dilute their anger on Twitter. And after a rocky few days, the brand reversed itself yesterday. Cheers. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.