State officials are launching a new effort they hope will encourage companies to start carrying a state logo on their products. The royalty-free licensing program called “By Colorado” is for businesses and others interested in including the new logo in marketing.
As we reported Aug. 29, Colorado has selected a new marketing logo and slogan after a multi-month campaign that launched back in April. While the mark is primarily aimed at out-of-state clientele, reception in state has been less than positive.
Colorado wanted a makeover. It felt square and out-of-style, and it worried that every time you looked at a map you might mistake it for Wyoming. So, last week, the Rocky Mountain state unveiled a new logo: a green, snow-capped mountain emblazoned with the state's "CO" initials.