You may have heard of "flash mobs," where a mass of people invade a public space to make a scene. Now the idea has been turned on its head by "cash mobs," where large crowds of consumers show up at small businesses to spend money. But it's not just about propping up the local economy.
It's 5 o'clock on a Friday, and mostly quiet in the Lander's Men's Store, a mom-and-pop clothing store in Jamestown, N.Y. But shop owner Ann Powers is anticipating a mob.
I met Zenaide Muneton in the offices of the Pavillion Agency in New York, which specializes in hiring house staff for some of the richest folks in the country. Muneton says she knows how to make everything fun for kids, even homework, and that's why she is one of the better paid nannies at the agency. I asked her what that means.