Originally published on Fri March 2, 2012 12:36 pm
The laptop is replacing the recipe box in many American kitchens.
We're going to venture that just by nature of the fact that you're reading this blog, you count yourself as a member of the social mediarati.
If so, you, and a lot of other people, may sooner turn to Epicurious or Facebook to plan your next meal than your grandmother's recipe box or the Nestlé Toll House bag of chocolate chips in the cupboard. That's the word from the Hartman Group, a consumer research firm, and Publicis Consultants USA, a marketing agency.
Robert Ford (left), the U.S. ambassador to Syria, speaks to an unidentified U.S. military attache during a guided government tour in the northern Syrian town of Jisr al-Shughur last June. The U.S. has closed its embassy in Syria owing to security concerns, but Ford is using Facebook to stay involved in the country.
The U.S. evacuated the staff of its embassy in Damascus earlier this month owing to security issues. But that hasn't stopped Robert Ford, the U.S. ambassador to Syria, from using social media to keep in touch with events on the ground, and to try to shape them.
The protests that led to the Egyptian revolution last year were organized in part by an anonymous Facebook page administrator. When the police found out who he was, they arrested and interrogated him. After his release, Wael Ghonim became the public face of the Egyptian revolution.
When a company files to go public it has to lay out in black and white the biggest risks that face the firm. What could kill it? What could undermine its business? Wipe out all its investors' money? Executives are required to reveal this by law.