When you walk into a McDonald's in India, it doesn't feel that much different from one in the U.S. That is, until you try to order.
When McDonald's first came to India 15 years ago, it ditched the Big Macs and Quarter Pounders to try to fit in in a country where cows are sacred and most people frown on eating beef. The chain tried re-creating its American classics with lamb, but it was a flop.
It's not quite as iconic as falling leaves, crisp air, and football, but the McDonald's McRib is usually something folks look forward to enjoying in the autumn months. Not happening this year, according to a company memo obtained by Advertising Age.