The idea behind microcredit is that if you give poor people in developing countries access to credit, the ability to borrow, they will use that money to start or expand businesses which will eventually help them pull themselves out of poverty. But ever since these programs boomed in the early 2000's, questions have been raised about how effective they are.
In India, some of the most entertaining reading on a Sunday afternoon is found in the classified ads. Page after page, the matrimonial section trumpets the finer qualities of India's sons and daughters.
Parents looking to marry off their children often place ads such as this one: "Wanted: Well-settled, educated groom for fair, beautiful Bengali girl, 22, 5'3"."
The matrimonial ads are a hallowed tradition in the quest to find a life partner — part of the institution of matchmaking that is as old as the country itself.