Apple says it has sold 9 million iPhone 5s and 5c models since their launch on Friday. Here, staff members at an Apple retail store in Beijing cheer a customer after he bought a new iPhone.
Credit Andy Wong / AP
Sales of its new iPhone 5s and 5c models have surpassed other iPhone releases and exceeded initial supply, Apple says. The company says it has sold 9 million of the phones since their launch on Friday and that "many online orders" will ship in coming weeks.
"This is our best iPhone launch yet — more than nine million new iPhones sold — a new record for first weekend sales," Apple CEO Tim Cook said in a Monday press release. He added that "while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly."
Last week, Apple introduced two new iPhones with new features, including fingerprint recognition on one model, and extra password protections. But the new technology is up against a sophisticated black market that has had years to grow and adapt to meet the world's desire for smartphones.
To call smartphone-related crime an epidemic is not an exaggeration. By one estimate, more than 4,000 phones are stolen every day in the United States.
Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about pricing for the new iPhone during an Apple product announcement on Tuesday.
Credit Justin Sullivan / Getty Images
Apple unveiled its replacement for the iPhone 5 — one for the top end of the market that features an innovative new fingerprint security device, a faster processor and longer battery life; and a second budget phone that will retail for as low as $99.
CEO Tim Cook was joined by other Apple executives at the Cupertino, Calif., headquarters for the long-anticipated and hyped announcement of the iPhone 5s and iPhone 5c.