<p>Apple CEO Tim Cook speaks at the event introducing the new iPhone.</p>
Credit Kevork Djansezian / Getty Images
Today was widely expected to bring the announcement of the iPhone 5 — maybe with a bigger screen, a different home button, or a differently shaped case — at Apple's headquarters in Cupertino, California.
That's not to say Apple didn't say anything of note at its rather lengthy presentation. Not at all. But the big game-changing piece of new hardware didn't come to pass. Aficionados waited, wondering and chattering on liveblogs and on Twitter to see if it would come at the end in Apple's traditional "one more thing" fashion.
The latest version of Apple's smartphone will be revealed tomorrow and rumors are flying over its content, shape (a teardrop?) and even popularity. Mashable checked in with business analysts who say consumers are so eager for the latest iPhone that, when it goes on sale, they could set new single day sales records and make this Apple's best product launch ever.