Two months ago, the popular political blogger Andrew Sullivan left the comfortable world of big media and struck out on his own. His bold new plan: Ask readers to pay $19.99 a year or more to subscribe to his blog.
"It was either quit blogging, or suck it up and become a businessman," he told me.
The usual way bloggers make money (if they make money at all) is to sell advertising. But Sullivan figured he could get his devoted reader base to pay. Within the first week, he'd raised half a million dollars. By the end of about two months, the total had crept up to $625,000.
This year's edition of the Daytona 500 posted its strongest TV ratings since 2008, thanks to a buildup of attention drawn by Danica Patrick's history-making pole position and a horrendous crash during a race at the track Saturday. Viewership peaked late in the race, when Patrick dropped from third position to finish eighth behind winner Jimmie Johnson.
The biggest percentage gains in viewership seem to have come in big cities.
Morning rush hour commuters pass by a CNBC crew in front of the New York Stock Exchange in September 2006. The channel has adopted a policy that prohibits guests from appearing on rival channels amid breaking news.
CNBC is far and away the television ratings leader in the financial cable news business. Now, evidence arrives that its executives, producers and reporters are going to great lengths to maintain its status.
The channel has adopted a policy that prohibits guests from appearing on rival channels amid breaking news if they want to be seen by CNBC's larger audience.