With the Olympics drawing to a close, NBC is looking especially golden. They have had two weeks of great ratings — including record highs. What better time than on the eve of the network's new fall season to rack up two weeks of record audiences? But what might seem a slam dunk for the network is anything but.
NBC's coverage of the London Olympics is a ratings hit - which can present a problem for other networks looking to lure viewers, especially those dedicated to broadcasting sports. John Ourand is a media reporter for Sports Business Daily, and he's been checking to see what else is on.
It's not easy to find video of the London 2012 Olympics on the Internet — even on YouTube. And that's inspiring people to "interpret" the Summer Games for themselves. For instance, you can see puppet shows, 8-bit video, and Taiwanese animation, all related to the Olympics... or, at least sort of related.
Here are some of my favorites — feel free to put yours into the comment section below:
And our last word in business is: shocking - positively shocking.
STEVE INSKEEP, HOST:
Any James Bond fan knows that's a line from (Singing) "Goldfinger."
It's what Bond says after electrocuting a henchmen in a bathtub.
MONTAGNE: Britain has the Olympics, and this fall, it will have a 24-hour James Bond channel. British broadcaster BSkyB is launching the channel for the month of October to mark the 50th anniversary of the Bond franchise.