Telemundo anchor and reporter Jose Diaz-Balart made a notable, if fleeting, appearance during NBC's Republican primary debate last summer. This past June, NBC News and Telemundo announced they would be collaborating on the rest of their 2012 election coverage.
This is the second in a three-part series about major American networks trying to appeal to a broader Latino audience.
Every morning at 11:45, NBC News officials hold a conference call with their counterparts at sister networks to sort through stories of interest. Among those on the line are executives at CNBC, MSNBC and The Weather Channel; digital news editors; and executives at Telemundo, a Spanish-language broadcast network.
It's nearly time to extinguish The Torch, and end NPR's little marathon of Olympic coverage. Before we do, we must note that the games have now become the most-watched television event in U.S. history, with a total of 219.4 viewers over 17 days of coverage.
Those high ratings push the London Games past Beijing 2008, which held the previous record of 215 million viewers. The number seems to include only NBC's TV audience, not mobile or online.
With the Olympics drawing to a close, NBC is looking especially golden. They have had two weeks of great ratings — including record highs. What better time than on the eve of the network's new fall season to rack up two weeks of record audiences? But what might seem a slam dunk for the network is anything but.
NBC's coverage of the London Olympics is a ratings hit - which can present a problem for other networks looking to lure viewers, especially those dedicated to broadcasting sports. John Ourand is a media reporter for Sports Business Daily, and he's been checking to see what else is on.