This week, more than 2,000 bands will perform live as part of the South by Southwest music festival in Austin, Texas — and each will hope to stand out somehow. It's one thing to play SXSW, but another to generate excitement.
The musical group Zieti started when two American expats met two Ivorian musicians living in a seaside shantytown. They became fast friends, rehearsing on the beach and even recording a few tracks together. The tracks then went missing when Ivory Coast fell into a brutal civil war, scattering Zieti's core to the four winds. Then, after a decade apart, the players reconnected and set about re-recording their lost songs.