Originally published on Mon October 21, 2013 8:57 am
Move over, bitter IPAs and chocolaty stouts. There's a new kid on the craft brewing block, and it's going to knock your salivary glands into action.
It's called "sour beer." When you take a sip, it's like biting into a Granny Smith apple that's soaked in a French red wine: crisp, refreshing and a bit odd.
That bottle of Fat Tire you know so well is getting a new look. That’s just the first in a complete makeover of New Belgium’s labeling and packaging.
Growing by leaps and bounds, New Belgium Brewing is set to launch a new television ad campaign, the company’s second ever.
One of the country’s fastest growing beer types is defying traditional ideas of taste. Ranging from tart and sweet to strongly acidic, lovers of sours—called “sour heads”—are driving up demand for the brews.
The maker of Fat Tire beer in Fort Collins is taking its employee ownership program to the next level.