If you're among the two-thirds of Americans who are overweight, chances are you've had people tell you to just ease up on the eating and use a little self-control. It does, of course, boil down to "calories in, calories out."
From cubicle farms to auto factories, accommodating larger and heavier employees has become a fact of life. One in three U.S. adults is obese, and researchers say the impact on business can be boiled down to a number: $1,000 to $6,000 in added cost per year for each obese employee, the figure rising along with a worker's body mass index.
<p>To encourage healthy choices, Dow's corporate cafeteria features color-coded utensils. Healthy foods like broccoli, spinach and beets have green handles. Yellow handles mean caution, and red is for temptations like bacon bits and high-fat dressing.</p>
Ryan Van Duzer, an outdoor enthusiast who has starred in reality TV adventure shows, visits Colorado schools to talk about how working out can be entertainment. He says he often leaves frustrated after kids tell him about staying inside playing video games.
The obesity crisis is catching up with Colorado, the nation's thinnest state.
Being fit is part of the culture in Colorado: there are biking trails and hiking trails and ski slopes and even the high altitude itself helps burn off calories. But waistlines are widening, especially among children.
Losing weight in America is big business. Americans spend $61 billion a year on everything from diet pills and exercise videos to meal plans, health club memberships and medical treatment. One of the fastest growing and lucrative segments of the weight-loss market is surgery.