It may be the most insulting snub in Olympic history. After seeking and winning the right to host the 1976 Winter Olympics, the city of Denver backed out of the games. Colorado voters rejected public funding of the Olympics in 1972 and the International Olympic Committee (IOC) was forced to turn to Innsbruck, Austria, the host city eight years earlier.
The International Olympic Committee is listening to pitches and accepting bids Monday and Tuesday for exclusive rights to broadcast the Olympics in the United States.
American broadcast rights are the single biggest revenue generator for the IOC and the bidding underway in Lausanne, Switzerland, has ABC/ESPN and Fox challenging NBC for its lock on the 10 most recent summer and winter games.
The IOC is hoping for a deal totaling more than $4 billion for four Olympics, beginning with the Sochi, Russia, Winter Games in 2014. That would be the biggest TV rights deal ever.