Tagged: Political Advertising

It was with unbridled enthusiasm that I settled into my living room arm chair Tuesday evening - not with a cold pint of IPA after a long day’s work - but rather a laptop and a remote control searching for ABC’s Dancing with the Stars.

It's no secret that TV watchers in swing states are getting flooded, bombarded, practically drowned in political ads.

According to data from Kantar Media, as of a week ago, nearly 700,000 political ads had aired throughout the country during the general election campaign. The estimated spending on those ads: $395 million.