In the past 15 years, Richard Russell, the owner of the British independent record company XL Recordings, has shepherded his label to more than its fair share of industry success.
Last year the label saw its greatest heights yet, though to be fair, no other label climbed anywhere near as high. That's because 2011 was the year of Adele, and XL is the singer's home. (In the United States, Adele's albums are promoted and distributed by Columbia Records, but she is signed to XL worldwide.)
In summer music festivals, as with TMZ news scoops and the vintage car market, exclusivity is the name of the game. The thinking goes like this: Festival attendees are looking for a good time and a good deal.