Republican National Committee Chairman Reince Priebus speaks at the National Press Club in March. Priebus has irritated faith-based values voters and others in the GOP with his quest to retool the party following the losses of 2012.
The Republican and Democratic parties have been in a digital arms race for years. And this week, Republicans frankly admitted that they are losing.
Now, the GOP has ambitious plans to improve its game.
Monday's report from the Republican National Committee puts it bluntly: "Republicans must catch up on how we utilize technology in our campaigns. The Obama team is several years ahead of everyone else in its technological advantage."
Sen. Bob Dole, R-Kan., speaks on Oct. 22, 1977, in Atlanta. A political scientist says the GOP has suffered some missteps in its outreach efforts to certain voters since at least the time of Dole.
One of the most interesting observations we've seen regarding the Republican National Committee's latest effort to win the hearts and minds of minorities, women and young voters was to be found on a blog that promotes a
Republican National Committee Chairman Reince Priebus.
Credit Win McNamee / Getty Images
The release of a "postmortem" report on the 2012 national election by the Republican National Committee is either the first step toward the GOP's recovery or the latest sign that the party is headed for a breakup.