While sitting on a couch and gazing at a 50-inch TV remains a popular pastime in America, smaller screens have also edged their way into our lives. Phones, tablets and video game devices crowd pockets and coffee tables, offering access to what used to be called "TV," at any time of the day.
While most American homes still have a television in the den, how we watch, and what we watch, is changing. Computers, tablets, smartphones, DVRs and video game consoles have redefined what television is.
Viewers have officially become a multiscreen culture. And that means the TV industry is changing, as well. Consider that 36 million Americans watch video on their phones, according to the Nielsen ratings company.