Social Media

11:59am

Mon June 10, 2013

4:01am

Tue June 4, 2013
Business

Jell-O Tries Out Edgy Social Media Campaign

Originally published on Tue June 4, 2013 6:10 am

Transcript

LINDA WERTHEIMER, HOST:

Jell-O is jiggling up the Twitter-verse.

NPR's Travis Larchuk reports the wholesome brand has an edgy new social media campaign.

TRAVIS LARCHUK, BYLINE: Jell-O's classic commercials end on these five letters...

(SOUNDBITE OF JINGLE)

UNIDENTIFIED PEOPLE: (Singing) J-E-L-L-O!

LARCHUK: But on Twitter, the company's pared it down to just three letters, F-M-L.

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11:16am

Thu May 30, 2013

3:49pm

Wed May 29, 2013
All Tech Considered

Fixing Your Online Reputation: There's An Industry For That

Originally published on Thu May 30, 2013 5:21 am

What a potential employer finds when researching an applicant online can make or break a job opportunity.
iStockphoto.com

This year, nearly 1.7 million students will graduate from college. Many of them are engaged in a new ritual of the digital age: cleaning up and polishing their online profiles. The demand is so great an entire industry has sprung up to help.

According to numerous surveys, the vast majority of hiring managers routinely Google potential job candidates. And what they see on that first page of search results matters — a lot. Just ask Pete Kistler, who was a college junior when he started applying to a bunch of computer software firms, looking for a summer job.

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10:52am

Wed May 29, 2013
The Two-Way

Tempest Over A Teapot: JC Penney Removes 'Hitler' Billboard

Originally published on Wed May 29, 2013 4:45 pm

Photos of a JC Penney billboard in Culver City, Calif., spurred an online debate over whether the tea kettle resembles German tyrant Adolf Hitler.
Imgur, via KPCC

After receiving complaints that a billboard advertisement included an image resembling Adolf Hitler, JC Penney has reportedly taken the sign down. The move came after images of the billboard in California's Culver City spurred a controversy on Reddit and elsewhere online. The retailer says any resemblance to the late leader of the Third Reich was unintended.

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