SXSW festival-goers line up at The Parish on Sixth Street in Austin for NPR Music's day party March 15, 2012.
Credit Mito Habe-Evans / NPR
As a music journalist from the North Country, I'd be a fool to pass up the opportunity to head down Austin, Texas, each March for the South by Southwest Music Conference. It provides those of us on the ice-whipped prairie a respite from our endless winter season, not to mention a chance to binge on the best burgeoning artists before they make their way around the country on tour. It's become something of a requisite for many of the musicians, writers, photographers and fans from my hometown.
More than a decade ago, an album came out recorded mostly on cassette in a house, never released on a major label — and until last month it had been out of print for almost that long. When Noel Gallagher of Oasis heard it, he declared it "amazing," and The Guardian called it "the best album The Beatles never recorded."
This week, more than 2,000 bands will perform live as part of the South by Southwest music festival in Austin, Texas — and each will hope to stand out somehow. It's one thing to play SXSW, but another to generate excitement.