For decades, when you slid into a booth at a diner or a local coffee shop, the waitress probably arrived with a standard-issue, off-white mug. More than likely that mug came from the Ohio River town of East Liverpool, which calls itself "The Pottery Capital of the Nation."
A lot of that city's pottery business is long gone. Now, one of the few remaining pottery factories in the battered town is pinning its survival on a major corporation.
To step inside American Mug and Stein in East Liverpool is to step into another era.
Barista Nicole Adams serves up a drink in March at a Starbucks in downtown Seattle. The company is expanding its coffee options to include a light roast and plans to create a new health and wellness brand.
Just four years ago, Starbucks seemed to be losing its mojo. Howard Schultz, the man who made Starbucks a household name, returned to the company as CEO. He closed hundreds of stores, streamlined operations and set the company on a path to record revenues and strong profits.
Starbucks serves 60 million beverages a week, which adds up to big profits. The company reports its earnings Thursday. In a bid to further expand its consumer base, Starbucks has a new roast and plans to produce more retail products to sell outside of its coffeehouses.