In the olden days, a reader might pick up a book because the cover was exciting, intriguing, maybe even beautiful. But in the brave new world of e-books and e-readers, the days when an artist named Chip Kidd could make us reach for a book may be gone.
TEDMED: Live from the Kennedy Center in Washington, D.C.
The phenomenon that is TEDMED has rolled into the nation's capital. And I'm camped out at the Kennedy Center for the nerdfest.
What's the big deal? I'm still trying to figure that out as the meeting is well into its second day. It's an event, that's for sure, and it's supposed to be a way for people who care a lot about health care to get together and make some headway on thorny problems.