Originally published on Tue September 18, 2012 5:50 pm
Don Draper (Jon Hamm) tries to relax as The Beatles' "Tomorrow Never Knows" plays on the stereo at the end of the latest episode of <em>Mad Men</em>.
Credit Courtesy of AMC
Don Draper sure has a lot of power for a fictional character. At the end of this week's episode of Mad Men, Don dropped the needle on that copy of Revolver ("start with this," his wife Megan said as she pointed at Side B's final track) and the tape loop distortion of "Tomorrow Never Knows" started dripping through his hi-fi speakers. As Lennon sang, "You may see the meaning of within," the camera showed Don's wife and his co-workers, all caught in moments of uncertainty and transition. Don's own response to this hit of mind-expanding music? Disinterest.
Beatles tunes are very hard to license — the surviving band members and heirs have been choosy about who can play their songs. AMC's Mad Men made the cut. For a reported $250,000, the show was allowed to pay "Tomorrow Never Knows."
Many track fans watched online four years ago, as sprinter Usain Bolt set a world record at the Beijing Olympics. This year, NBC will stream video of all 302 events online. And Bolt, seen here showing his appreciation for video in 2010, will try to repeat his feat.
For decades, Olympics fans have loathed two words: "tape" and "delay." But this summer, things will be different: For the first time, NBC will stream live video of the London Games, online and via mobile.
If you think that decision is overdue, you're not alone. Sports Business Daily media reporter John Ourand says he is shocked it has taken this long for the network to put live video of all Olympic events online.