Tagged: TV

It's nearly time to extinguish The Torch, and end NPR's little marathon of Olympic coverage. Before we do, we must note that the games have now become the most-watched television event in U.S. history, with a total of 219.4 viewers over 17 days of coverage.

Those high ratings push the London Games past Beijing 2008, which held the previous record of 215 million viewers. The number seems to include only NBC's TV audience, not mobile or online.

With the Olympics drawing to a close, NBC is looking especially golden. They have had two weeks of great ratings — including record highs. What better time than on the eve of the network's new fall season to rack up two weeks of record audiences? But what might seem a slam dunk for the network is anything but.

Transcript

STEVE INSKEEP, HOST:

NBC's coverage of the London Olympics is a ratings hit, which can present a problem for other networks looking to lure viewers, especially those dedicated to broadcasting sports.

John Ourand is a media reporter for Sports Business Daily and he's been checking to see what else is on.