Rapid growth in the U.S. Hispanic community has created another boom — in Hispanic media. In recent months, several major media players have announced plans to join the competition for the Hispanic television audience. There's a new Hispanic broadcast TV network coming, plus a host of new cable channels aimed at Latinos.
The numbers tell the story: According to the census, the U.S. Hispanic population jumped by more than 40 percent in the past decade. The nation's 50 million-plus Hispanics now make up 16 percent of the TV-viewing public.
The morning TV air wars get serious again Tuesday with former Alaska Gov. Sarah Palin's guest host slot on NBC's The Today Show — opposite former CBS Evening News' anchor Katie Couric's guest slot on ABC's Good Morning America.
In the lead-in to the faceoff, there was some fun on Today today.
During a phone call with Palin, host Matt Lauer wondered "what are you doing to prepare? Are you reading some newspapers?"
One of us here on The Two-Way's vast staff of ... two ... enjoys Downton Abbey, the British TV series that's the Upstairs, Downstairs of this decade (hint, it's the old blogger with the receding hairline who's a fan).