Tagged: TV

With the Olympics drawing to a close, NBC is looking especially golden. They have had two weeks of great ratings — including record highs. What better time than on the eve of the network's new fall season to rack up two weeks of record audiences? But what might seem a slam dunk for the network is anything but.

Transcript

STEVE INSKEEP, HOST:

NBC's coverage of the London Olympics is a ratings hit, which can present a problem for other networks looking to lure viewers, especially those dedicated to broadcasting sports.

John Ourand is a media reporter for Sports Business Daily and he's been checking to see what else is on.