TV

3:30pm

Mon June 6, 2011
The Two-Way

NBC's Olympic TV Dynasty Challenged In Rights Bidding

The International Olympic Committee is listening to pitches and accepting bids Monday and Tuesday for exclusive rights to broadcast the Olympics in the United States.

American broadcast rights are the single biggest revenue generator for the IOC and the bidding underway in Lausanne, Switzerland, has ABC/ESPN and Fox challenging NBC for its lock on the 10 most recent summer and winter games.

The IOC is hoping for a deal totaling more than $4 billion for four Olympics, beginning with the Sochi, Russia, Winter Games in 2014. That would be the biggest TV rights deal ever.

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