TV

2:07pm

Tue June 7, 2011
The Two-Way

NBC Bids Billions And Retains Olympic TV Franchise

NBC beat out rivals Fox and ABC/ESPN Tuesday to win yet again the gold medal franchise in sports broadcasting.

And it cost the veteran Olympic broadcaster an average of $1 billion dollars an Olympics for the four winter and summer games from 2014 through 2020.

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3:30pm

Mon June 6, 2011
The Two-Way

NBC's Olympic TV Dynasty Challenged In Rights Bidding

The International Olympic Committee is listening to pitches and accepting bids Monday and Tuesday for exclusive rights to broadcast the Olympics in the United States.

American broadcast rights are the single biggest revenue generator for the IOC and the bidding underway in Lausanne, Switzerland, has ABC/ESPN and Fox challenging NBC for its lock on the 10 most recent summer and winter games.

The IOC is hoping for a deal totaling more than $4 billion for four Olympics, beginning with the Sochi, Russia, Winter Games in 2014. That would be the biggest TV rights deal ever.

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