The fallout from the consumer backlash to so-called "pink slime" continues to hurt meat sales. Now, some companies are taking steps to label the product they call "lean, finely textured beef" in hopes that they can earn back consumer trust.
Tyson and Cargill, two multinational firms that sell ground beef containing the processed trimmings, say they have submitted labeling requests to the U.S. Department of Agriculture in hopes that some customers will feel better about buying ground beef containing LFTB if it's labeled.
Last week, we reported that the U.S Department of Agriculture decided it would give school food administrators alternatives to meat containing lean finely textured beef, also known as LFTB, or "pink slime" by its detractors.
Now, Wal-Mart has become the latest food retailer to announce that it's making changes after listening to customer concerns about LFTB.
If you're trying to determine whether the ground chuck you buy in the grocery store contains so-called pink slime, or lean beef trimmings, you won't find it on the ingredient list. "It's not required to be labeled," explains Don Schaffner, a food scientist at Rutgers University.
The Department of Agriculture has announced it would give schools the choice to order ground beef that does not contain Pink Slime — otherwise known as lean beef trimmings. But beef trimmings aren't just found in school lunches.