Y'Jazzmin Christopher, 7, takes up target practice at Archery in the Wild in Longmont, Colo. "She used to be a really shy person, but now she's opening socially," says Alicia Christopher, Y'Jazzmin's mom, about her daughter's archery.
The indoor shooting range at Archery in the Wild in northern Colorado used to be dominated by camouflage and hunters. But on this Saturday morning, the archery range is dotted with ponytails and 7-year-old girls like Y'Jazzmin Christopher.
The popularity of The Hunger Games series is fueling an interest in the sport of archery, particularly among girls. Some sporting equipment outfitters say they've seen a big boost in bow and arrow sales since the film series began in 2012.
Were you among the Colorado crowds that helped The Hunger Games: Catching Fire haul in a record $161.1 million in its opening weekend? If you weren’t late to the theater then maybe you also caught the ad imploring you to “Get in the game — explore your passion for archery.”